Estancia Ranquilco
Estancia Ranquilco – Website Rebuild and SEO Overhaul
Squarespace Redesign, SEO Strategy, and Brand Refresh
Estancia Ranquilco is a remote, off-grid horse ranch in the Patagonian Andes offering lodge stays, horseback pack trips, and deep nature immersion. They came to me for SEO help, but it quickly became clear that their website was working against them.
They had recently paid for a Squarespace site after leaving an unsupported Drupal build, but the transition had been mishandled. The site structure was broken, blog posts were imported as static pages, redirects were missing, and the platform wasn’t being used correctly. Rankings were dropping, and the user experience made it hard for people to take action.
We started from scratch with a full redesign on Squarespace, this time with a clear SEO strategy in place from the beginning. We cleaned up the site map, reorganized content by intent, built a proper blog, removed excess collections, and fixed technical issues that had been overlooked. We also updated the brand to reflect the quality of the experience Ranquilco offers: rustic, elegant, and professional.
What we focused on:
Full website rebuild on Squarespace
Squarespace SEO strategy built into the site from the ground up
Keyword research, AI strategy, and competitor analysis
Page and search intent alignment across the site
Cleaned up navigation and page structure
Redirects fixed and old content properly migrated
New blog setup with future growth in mind
Brand refresh focused on rustic elegance and trust
Clear messaging and hierarchy to improve conversions
The new site finally reflects what Estancia Ranquilco offers, an unforgettable, off-the-grid experience in Patagonia, and gives them a strong foundation to grow their search visibility and bookings.
SEO Results
Just one month after launch, clicks went up 31% and impressions went up 27%!
Screenshot from Search Console
Three month overview - arrow indicates the first 28 days after launch.
There was a huge increase their “money pages”, aka their homepage and pack trip page. These were both optimized to rank with the intent of bringing leads. Their homepage went up 81% and their pack trip page a whopping 520%.
Top performing money pages bringing in more leads in the first 28 days.
Lastly, their “money making” keywords, aka keywords with a commercial intent (such as “I’m looking to spend money on a vacation”) also went up. “Argentina ranch holiday”, for example, went up 75%!
Example of one of their money-making keywords.
✨ Currently ranking on Google Page 1 for target keywords: argentina ranch vacation, ranch holidays argentina, argentina guest ranches, argentina ranch holidays, argentina cattle ranches, argentina ranch holiday, ranch in patagonia, horse back riding argentina,
Visit the live site at → https://www.ranquilco.com
Plugins used on this website*: Section Loader Supreme, Lightbox Anything (popup), Mega Menu, Blog Post Banner, Universal Filter
*affiliate links
