Starkie Brothers Landscaping

Starkie Brothers – Landscaping Website Redesign

Squarespace 7.1 Migration and Local SEO Strategy

Starkie Brothers is a family-owned landscape design and masonry company serving Long Island for over 40 years. While they were already on Squarespace, their 7.0 site was outdated and lacked the structure needed to compete in local search results. The goal was to redesign the site on Squarespace 7.1 to improve both SEO and conversions.

The new site features modern layouts, expanded copy, and a stronger visual identity to match their long-standing reputation. A key focus of this project was to rebuild the site with a strong local SEO strategy to help Starkie Brothers rank in the top of search results across Nassau and Suffolk counties and the Long Island area.

What we focused on:

  • Redesign on Squarespace 7.1

  • Cohesive branding and visual upgrades throughout

  • Gallery and layout updates to support conversions

  • Strong local SEO strategy across all service pages

  • Geo-targeted landing pages

  • NLP integration and strong trust signals

  • Internal linking, citations, and GMB optimization for regional visibility

  • Structured layout that supports growth and long-term management

This redesign gave Starkie Brothers a site that not only looks current but works harder to bring in the right kind of local traffic.

Visit the live site at https://www.starkiebros.com/


Want a website like this one?


Khara Wolf

Hi, I’m Khara Wolf, the owner of Websites by Khara, a web design and SEO company for small business. With 12 years of professional experience in marketing, graphic design, website design and development, and SEO, I serve clients in Durango Colorado and worldwide. As a Squarespace website designer, platinum Circle Member, and certified SEO expert, I am passionate about providing educational resources to help small business owners move the revenue needle.

https://www.websitesbykhara.com
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