AI Policy

Updated October 24, 2026

About This AI Policy

I have written this AI policy myself. This is an overview of my feelings and thoughts on AI, as well as a detailed outline of how I use (and don’t use) AI in my business.

About Generative AI

Generative AI models, such as ChatGPT, are artificial intelligence platforms that respond to prompts. We (as a human) input a prompt, and from that prompt, the technology will generate text, images and/or data.

AI has been part of our lives since the 1950’s. Around 2010 generative AI started rolling out. This technology is here to stay, but I believe it will never replace creative thinking, functional processing, or human experience. While it can help increase productivity and creative ideas for small business owners, if used responsibility, I feel we must use it as a tool, not a human-replacement.

How I do not use AI

  • I do not use AI to write emails. All emails and communications are 100% human written. Your professional relationship with me is important and I’ll take the time to respond directly to each email.

  • I do not use AI to execute strategy of any kind. AI is helpful in tracking patterns and organizing large quantities of thoughts or data, but it can not execute business, marketing, website, or SEO strategy.

  • I do not use AI to make important decisions about your business or what I think will ultimately move the revenue needle, including but not limited to UX design, what’s worth scaling in your data, bottlenecks in your business, or where to spend your marketing budget.

  • I do not use AI to write final copy. Any draft content is carefully curated out of many prompts and context, but every word is reviewed and heavily edited before being deployed or sent for approval so that the copy is written by a human and written for humans.

  • I do not deploy HTML on a clients site without their consent. This is to ensure the client can fully maintain their website through Squarespace.

  • I do not use AI to determine code structure and targeting. Squarespace has a very unique code structure and asking AI agents to write code without explicit instructions tends to lead to code that is overly complicated, generic and incorrect for Squarespace, code that is more likely to break, and elements that span globally when they aren’t supposed to.

  • I do not use AI to determine UX and website design. I have not found it can build websites and UX (user experience) for humans, and therefore optimal conversions.

How and when I use Generative AI

  • I may use ChatGPT (OpenAI) or Claude (Anthropic) to generate first drafts, outlines, and/or generate ideas for website copy and/or SEO meta descriptions and titles.

  • I may use ChatGPT (OpenAI) or Claude (Anthropic) to generate placeholder content for development websites. This content will always be transparently discussed and replaced with human-written content before launch.

  • I use MacWhisper to record all meetings, unless otherwise requested. MacWhisper records audio and transcripts only. The original file gets saved to my hard drive and never gets stored in the cloud. The transcriptions (only) are transferred into my organizational system and the audio is deleted immediately.

    • I do not record video calls where we are entering sensitive data such as credit card numbers, billing information, etc.

    • The transcriptions are for internal-use only.

    • Unless there is private information discussed on a call, I use these transcripts in Claude with the privacy setting turned on (so it won’t be shared with the LLM). See the footnote ** below.

  • I use MidJourney AI to create Branded AI Images. These images come with commercial use license* to the person who generates them. Once you have paid your final invoice, the copyright of these images are thereby transferred to you, The Client.

    • *Note about MidJourney AI Images: All images created on MidJourney come with an unlimited commercial use license. The usage rights belong to MidJourney. Images that are created 100% by AI can be commercially used, but the copyrights are not currently transferable to the person who created them. You have a global, non-exclusive right to commercial and personal use of your images. This means you can use the images for promotion and all commercial usage.

  • I use Claude (Anthropic) to generate final presentations for calls or road maps.

  • I may use Claude (Anthropic) to run repetitive tasks or check elements on your development site.

  • I may use Claude Desktop or a safe local Claude Code environment to run agents that pull raw data from your Google Analytics and Search Console accounts.

  • I use Claude Code to help me write CSS and Javascript for custom elements based on my explicit instructions on what selectors to target so that the code works within the Squarespace framework.

  • I use Claude (Anthropic), to help organize and analyze project information you provide.

**Information is processed by the tool’s provider under its privacy terms, and I back up project records to a private, access-controlled repository. I follow best practices, including turning off data training, not sending feedback in threads (which can extend data retention for up to 5 years), deleting threads that are no longer in use instead of archiving them (which deletes data on the server after 30 days), never storing anything inside a project folder, and checking memory for saved information.

If you’d prefer I not use AI tools with your information, let me know and I’ll work without them. Read Anthropic official guidelines on data retention and ChatGPT (OpenAI) official guidelines on data retention.

Generative AI and SEO

Google ranks content that follows the E-E-A-T formula—in short, Google currently looks for quality, original content. This acronym stands for Experience, Expertise, Authoritativeness, and Trust. 

However, Google doesn’t care if this content was written by a human or AI, but because AI technologies don’t follow this formula, human-written content currently out performs AI content in search engines. I have personally found what works best for humans, generally ranks better on search engines.

100% Human Content Promise

I will always disclose the use of AI assisted technologies on this website and during client projects. There are still a number of issues around Generative AI inaccuracies, copyright issues, and plagiarism. While these technologies can assist in certain processes, I am still running my business with 100% human-prompted and human-edited content.