Tracey Belt Designs

E-Commerce
Written By Khara Wolf

Tracey Belt Designs – Website Migration and E-Commerce Setup

Squarespace 7.1 Redesign with SEO and Shop Integration

Tracey Belt is a Durango-based jewelry artist who creates handcrafted pieces inspired by nature. Her existing Squarespace 7.0 site was ready for a refresh and she wanted to start selling her work online.

We migrated the site to Squarespace 7.1 and used the opportunity to upgrade both the design and the structure. A new e-commerce shop was built into the site, along with updated branding, improved navigation, and layout changes to support conversions. We also added a filter to her gallery to streamline browsing and reduce friction for users exploring her collections.

What we focused on:

  • Full migration from Squarespace 7.0 to 7.1

  • E-commerce shop setup and product integration

  • Layout and branding updates for a cleaner, more modern look

  • Improved site structure and navigation for better user flow

  • Filtered gallery experience to reduce unnecessary clicking

  • Full-width banner images to bring color and depth to key pages

  • Local SEO optimization to support visibility in the Durango area

Visit the live site at → https://www.traceybelt.com/

Want a website like this one?

Khara Wolf

Hi, I’m Khara Wolf, the owner of Websites by Khara, a web design and SEO company for small business. With 12 years of professional experience in marketing, graphic design, website design and development, and SEO, I serve clients in Durango Colorado and worldwide. As a Squarespace website designer, platinum Circle Member, and certified SEO expert, I am passionate about providing educational resources to help small business owners move the revenue needle.

https://www.websitesbykhara.com
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