How to Choose the Right Squarespace SEO Consultant

Why Squarespace Needs Its Own SEO Strategy

Squarespace gives you a strong foundation with mobile-friendly designs, clean code, SSL, and built-in features for titles, descriptions, and sitemaps. That’s helpful, but it doesn’t do the work for you.

Ranking still comes down to having the right keywords, a clear site structure, strong content, and the signals that tell Google your business is trustworthy. Think of Squarespace as the platform. The strategy is what makes your site visible.

What Most People Get Wrong (and How to Fix It)

Many business owners believe Squarespace takes care of SEO automatically. Others focus only on design and end up with a site that looks good but never brings in visitors. I often see the wrong keywords (or no keywords), missing SEO-informed site-structure, and a lack trust indicators. These mistakes hold back even the best-looking sites.

The fix is a Squarespace-specific SEO plan that blends technical setup, conversion-based design, and keyword strategy so your site can show up for the people you want to reach. Working with a Squarespace designer who is certified in SEO can help you get it right.

Table of Contents

What Sets a Great Squarespace SEO Consultant Apart

Credentials That Matter

A true Squarespace SEO expert can show you more than a list of services. Look for certifications, client case studies, and direct experience with Squarespace itself. General SEO knowledge is important, but platform-specific expertise is what makes the difference.

Design + SEO: Why Both Must Coexist

A site can’t succeed if it’s only beautiful or only optimized. The best consultants understand design choices and SEO decisions are closely connected. How your site is structured, how pages are linked, and how content is presented all effect whether people find you and whether they stay. An expert who speaks both design and SEO helps you avoid gaps that cost visibility, leads, and conversions.

Real Results Over Vanity Metrics

Traffic and rankings matter, but they’re only part of the picture. A great SEO strategist measures success by the number of leads you get, and the actions visitors take once they land on your site. Do they call, book, or buy? Metrics like conversions, qualified leads, and revenue growth are what show SEO is actually working.

What Makes My Approach Different

SEO-Informed Page Structure

Most SEO consultants start with design or content and then layer SEO on top. I do the opposite. As a top-rated certified Squarespace SEO expert, I build the strategy first. That means keyword research, competitive analysis, and planning a site structure that reflects EEAT and topical authority. I look at which services or products will generate the most revenue and make sure those “money pages” are positioned to be found.

A Business Deep Dive

SEO doesn’t work in a vacuum. Before I make recommendations, I get to know the business itself. What sets you apart? Which services bring in the most profit? Where are you in the market right now? With a background in marketing, I connect the SEO strategy to the bigger picture of how your business grows. Many Squarespace SEO experts skip this step, which means they miss the context that drives real results.

Making Sure SEO Is a Fit

Not every business is ready for SEO. I evaluate competition, margins, and growth potential before recommending it as a marketing channel. If I don’t believe SEO can make you money, I’ll say so. That means clients only invest when the channel makes sense for their goals.

Specializing in the Squarespace Platform

I received my training and certification by SEOSpace, the only SEO plugin designed specifically for Squarespace. Each website platform is different. As a Platinum certified Marketplace Squarespace designer, I know exactly how to leverage the platform for the best results.

Questions to Ask Before You Hire

“Have you worked with Squarespace specifically?”

SEO on Squarespace isn’t the same as SEO on WordPress or Wix. Ask if they’ve worked with Squarespace sites before, and even better, if they are a Circle member or Marketplace expert. Platform experience matters because Squarespace has its own tools, settings, and quirks.

“Can I see before/after SEO stats or portfolio examples?”

Anyone can talk about SEO (and most do). The right expert can show real numbers. Ask to see rankings, traffic growth, or case studies that connect SEO strategy to leads and business results. This will shine a light on their values and provide transparency on their services.

“How do you handle content, site structure, page speed on Squarespace?”

Good SEO isn’t just keywords. Ask about content planning, internal linking, and how they handle technical items like site speed and metadata, specifically on Squarespace. Their answer should go beyond the basics and show they understand the platform.

“Will you teach me how to update my own site, or leave me hanging?”

Some Squarespace designers keep clients in the dark. Others give training and tutorials so you can manage your site with confidence. Ask if they’ll give you tools to keep building after the project ends.

Warning Signs You’re About to Hire the Wrong Fit

“Magic promises”

If someone says they can get you to #1 on Google overnight, walk away. SEO takes time, planning, and consistent action.

Cookie-cutter packages that miss your brand

If every client gets the same service list with no connection to their goals, it’s not a good sign. SEO should reflect your business and market, not a pre-set template without any customization or flexibility.

Ghost consultants with no process, no check-ins, no ownership

If communication disappears after you sign, that’s a red flag. A good consultant keeps you updated, explains their steps, and takes ownership of results.

ROI & Pricing: What to Expect

Pricing models

Most experts offer a wide range of packages. These can be one-time foundational set-ups, just strategy, or monthly retainers. If you are on a tight budget or just getting started, a one-time package is a great way to get going. Depending on how competitive your niche is, this may have a direct and immediate impact on results, or it may not. If you are in a more competitive niche, or are looking to use SEO as a marketing tool to scale your business and drive revenue, often a monthly retainer is going to be the best fit.

What influences cost

Site size, industry, and competition all affect pricing. The more competitive your niche is, the more money you’ll have to spend.

To simplify – you’ll need to invest as much as your competitors are investing. If they are paying a ton of money in SEO, you’ll need to invest the same to compete.

How you’ll measure success

Rankings and traffic are signs of progress, but the real measure leads and revenue. SEO should show up in your bottom line.

Speak with your Squarespace SEO expert in advance to learn more about the expected ROI. Based on how competitive the space is, what your profit margins are, and the average traffic for your target keywords, a qualified specialist can give you a sense of how much money you stand to make back from the service. While no one can guarantee SEO results, as we can’t control the algorithms, there is a strategic way to estimate your success and determine if SEO is a good fit for your business.

When it’s all said and done, successful SEO means you are making more then you are spending, just like any good marketing service.

Wrapping Up & Next Steps

You know your site deserves both style and substance. Squarespace gives you a beautiful platform, and with their built-in SEO tools and the right SEO strategy, it can be an incredible growth tool.