Molly Gibson LAc - Acupuncturist at Ancient Roots
Project Type: SEO Sprint
Project Start Date: October 2024
Platform: GoDaddy
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Scope of Work
Full website audit and questionnaire
Full SEO strategy which includes keyword research and competitor analysis
Implementation of all meta data and on-page optimization
Google My Business updates (for local search)
Local Citations
Tracking sheet and instructions
Zoom calls to approve the strategy and go over long-term recommendations
The Results
We helped Ancient Roots Acupuncture move from position 17 for primary keywords to position 8! By targeting local money-making keywords and optimizing the website with SEO best practices, this helped Molly start ranking for several critical keywords.
After the SEO Sprint and optimization, the website started to receive clicks from these primary keywords. This helped bring new traffic and an increase in warm leads checking out the site!
When we first began, primary keywords were ranking in position 17, or more.
After the Sprint, the website was ranking for several keywords, including the primary keyword which had moved from position 17 to position 8. The website also started to receive traffic and clicks from the targeted keywords.
Challenges
We did run into some challenges utilizing the GoDaddy platform. Unfortunately we were not able to address several critical SEO optimizations that are available on other platforms.
Author bio
Footer link structure
Custom page meta data title’s
Custom URL’s
I believe this has a strong impact on the results. Acupuncture in Durango is also a very competitive SERP space, and will require long-term SEO to continue making progress on the initial foundation.
